Visual identity
Type, colour, layout, imagery and motion defined as one coherent system — the part that makes a brand recognisable at a glance.
The problem it solves
The system behind the logo
Companies invest in a logo and then improvise everything around it. Recognition comes from the system — the type, the spacing, the way images are cropped — far more than from the mark itself.
How we approach it
We define the elements that repeat and the rules that hold them together, then prove the system on real applications rather than on abstract example boards.
What you get
- Typographic system with a defined hierarchy and scale
- Colour system including accessible contrast pairings
- Grid, spacing and layout principles
- Art direction for photography and illustration
- Iconography and graphic devices
- Applied examples across print, web and social
How it runs
- 01
Audit
What already exists, what's worth keeping, and where the inconsistency actually comes from.
- 02
Define
The core elements: type, colour, grid, image treatment.
- 03
Apply
The system tested on the formats you actually produce most often.
- 04
Document
Rules written so a non-designer can apply them without asking.
Typical situations
- A brand with a good logo and inconsistent everything else
- A team producing their own materials without a system to follow
- A company preparing for a website or campaign that needs a foundation first
Questions
How is this different from branding?
Branding includes the strategic part — position, audience, message. Visual identity is the design system that expresses it. If your position is already clear, you may only need this.
Do we get the source files?
Yes. Every asset we produce is handed over in editable and export formats, and it's yours. No hostage files.
Can you work with our existing colours?
Often yes, sometimes with adjustments — many long-standing brand colours fail accessibility contrast requirements and need a tuned variant for digital use.
Works well with
Packages
Three ways to start. Each figure is an entry point for a defined scope — what that scope covers is agreed with you, then fixed in writing.
PackagesStart here
Ready to amplify your brand?
Tell us where your business is today and what you want to reach. You'll get a straight answer on scope, timeline and budget — not a pitch deck.
Have a project in mind? project@ampliq.net