Insights

Practical writing on branding, websites and marketing for companies in Germany.

What does a business website cost in Germany?

Quotes for the same brief range from a few hundred euros to five figures. Here's what actually drives the number — and how to tell which end you belong at.

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Branding5 min read

Why good branding is more than a logo

Companies buy a logo and wonder why nothing changed. Recognition comes from the system around it — and that's the part most businesses never commission.

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Websites6 min read

Website redesign: the mistakes that cost companies customers

A redesign is one of the few marketing projects that can leave you measurably worse off. Here are the five ways it usually happens.

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